WoodCare USA is the exclusive importer of WOCA oil finishing products for all wood floors, and we have more than 15 years of experience in application, care, and maintenance throughout the US. We keep a large inventory of the WOCA products at our warehouse in Atlanta and are able to ship anywhere in the US on short notice. WoodCare Denmark, manufacturer of WOCA, is one of the oldest and most respected manufacturers of wood floor oil finishes. The company is also the largest and offers a complete package solution for all wood floor oil finishing needs,repair, and maintenance.
"One route to market"
WOCA Denmark shipped its first products to the US market in 1994, when we received the first inquiries for oil for finishing of wood floors and subsequent maintenance. John Thafvelin recognized a future need for our products in the USA and a cooperation in marketing and importation of our products began in 1994.
Since then, several other companies have also expressed an interest and have imported our products without leading to any real success. The time since 2005 has taught us much about the US market and the conditions that have to be met in order to service this market and to make our products known and accepted.
WOCA Denmark has revitalized its distribution channels in the USA and is now channeling all its activities through WoodCare USA LLC in Atlanta, Georgia.
We are noticing an increasing demand and need for environmentally friendly products in the US market. Therefore, we are concentrating import and distribution of our products through WoodCare USA LLC, which already is expanding its activities to include more distributors and dealers, trained to service the market.
The NWFA National Wood Flooring Convention and Expo, April 27-29, 2011 in San Diego, California, is where we will officially introduce our new strategy. In addition, we will also present several new and exciting products with revolutionizing qualities regarding application, looks, and wearability. At the show it will be possible to meet with representatives from both WoodCare USA and WOCA Denmark, and we are looking forward to share this event with distributors, dealers and customers.
Benny Moller, CEO